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Agritourism Intensive 2015 - 2016

3484COV_2011
The "Agritourism Intensive" classes, held in Plumas, Shasta and Stanislaus Counties, were three-session agritourism planning courses offered by UC Cooperative Extension, the UC Small Farm Program and local partners for farmers and ranchers starting or growing their agritourism or nature tourism enterprises.

Participants learned about the variety of potential businesses, including farm stands, U-Pick operations, event hosting, tours, festivals and outdoor recreation. Each participant received a free copy of “Agritourism and Nature Tourism in California." The handbook, published by UC Agriculture and Natural Resources, was used as the text for the class. Attendees heard from experienced agritourism operators and experts in business planning, risk management, regulatory compliance and marketing. Class instructors provided individual guidance and helped participants form a supportive network as they planed and developed their own agritourism or nature tourism businesses.

Plumas class agenda        Plumas class flyer

Stanislaus class agenda      Stanislaus class flyer

Shasta class agenda       Shasta class flyer

Funding for this project was provided by the Washington State University Western Center for Risk Management Education, the USDA National Institute of Food and Agriculture (NIFA).

Handouts and Presentations:

Handouts: These were printed and passed out to class participants.

Class Presentations and additional handouts:

County Environmental Health and Planning Department Information

Tourism Partners

Business Planning

  • Business Planning Handouts from Kurt Clark, Alliance Small Business Development Center, Modesto:

One Page Business Plan outline

10 Key Considerations to Starting a Business
Developing a Mission Statement for Your Business
Mission Statement examples
Mission vs. Goals vs. Strategies vs. Activities
Managing by Goals
One page business plan from Farm Credit

Marketing Strategy

Liability, Safety and Risk Management