UC ANR was a sponsor for the FOODIT: Fork to Farm meeting in June 2017: http://mixingbowlhub.com/events/food-fork-farm/. Many of us were there to learn about what was happening in the food-data-tech space and learn how UCANR can be of service. It was pretty cool. First, it was held in the Computer History Museum, which is rad. Second, the idea of the day was to link partners, industry, scientists, funders, and foodies, around sustainable food production, distribution, and delivery. Third, there were some rad snacks (pic below).
We had an initial talk from Mikiel Bakker from Google Food, who have broadened their thinking about food to include not just feeding Googlers, but also the overall food chain and food system sustainability. They have developed 5 "foodshots" (i.e. like "moonshot" thinking): 1) enable individuals to make better choices, 2) shift diets, 3) food system transparency, 4) reduce food losses, and 5) how to make a closed, circular food system.
We then had a series of moderated panels.
The Dean's List introduced a panel of University Deans, moderated by very own Glenda Humiston @UCANR, and included Helene Dillard (UCDavis), Andy Thulin (CalPoly), Wendy Wintersteen (Iowa State). Key discussion points included lack of food system transparency, science communication and literacy, making money with organics, education and training, farm sustainability and efficiency, market segmentation (e.g. organics), downstream processing, and consumer power to change food systems. Plus the Amazon purchase of Whole Foods.
The Tech-Enabled Consumer session featured 4 speakers from companies who feature tech around food. Katie Finnegan from Walmart, David McIntyre from Airbnb, Barbara Shpizner from Mattson, Michael Wolf from The Spoon. Pretty neat discussion around the way these diverse companies use tech to customize customer experience, provide cost savings, source food, contribute to a better food system. 40% of food waste is in homes, another 40% is in the consumer arena. So much to be done!
The session on Downstream Impacts for the Food Production System featured Chris Chochran from ReFed @refed_nowaste, Sabrina Mutukisna from The Town Kitchen @TheTownKitchen, Kevin Sanchez from the Yolo Food Bank @YoloFoodBank, and Justin Siegel from UC Davis International Innovation and Health. We talked about nutrition for all, schemes for minimizing food waste, waste streams, food banks, distribution of produce and protein to those who need them (@refed_nowaste and @YoloFoodBank), creating high quality jobs for young people of color in the food business (@TheTownKitchen), the amount of energy that is involved in the food system (David Lee from ARPA-E); this means 7% of our energy use in the US goes to CREATING FOOD WASTE. Yikes!
The session on Upstream Production Impacts from New Consumer Food Choices featured Ally DeArman from Food Craft Institute @FoodCraftInst, Micke Macrie from Land O' Lakes, Nolan Paul from Driscoll's @driscollsberry, and Kenneth Zuckerberg from Rabobank @Rabobank. This session got cut a bit short, but it was pretty interesting. Especially the Food Craft Institute, whose mission is to help "the small guys" succeed in the food space.
The afternoon sessions included some pitch competitions, deep dive breakouts and networking sessions. What a great day for ANR.
The researchers built the cropland database by combining information from several sources, such as satellite images, regional maps, video and geotagged photos, which were shared with them by groups around the world. Combining all that information would be an almost-impossible task for a handful of scientists to take on, so the team turned the project into a crowdsourced, online game. Volunteers logged into "Cropland Capture" on a computer or a phone and determined whether an image contained cropland or not. Participants were entered into weekly prize drawings.
The new Berkeley Food Institute has released its crop of funded projects from its first seed grant program. Our project Making the Road by Mapping: Informing Food System Transformation through Participatory Mapmaking was selected for seed funding. This project, led by Kathryn DeMaster includes graduate students Adam Calo (ESPM) and Sarah Van Wart (Information), Darin Jensen (Geography), Tapan Parikh (Information), Kaley Grimland-Mendoza (Agriculture and Land-Based Training Association), Amber Sciligo (Post-doc, ESPM), Christy Getz (ESPM), and Jennifer Sowerwine (Jepson Herbaria). We look forward to digging in.
Our participatory mapping research project has four primary purposes: First, we explore participatory mapping as a way to collaboratively generate new food system knowledge with scholars, practitioners, and producers. Second, through a process we term “communitysourcing,” we aim to illuminate overlooked caches of community-based knowledge and engage community members, agricultural producers and scholars in collaborative efforts to map a particular food system supply chain (small-scale organic strawberry production in the Salinas Valley). Third, we aim to integrate the interdisciplinary community-based participatory research with specific understandings of the way that certain agricultural policies either facilitate or restrict sustainable small-scale organic strawberry production in the Salinas Valley (with a particular focus on water quality and food safety policy/regulations). Fourth, we will present our findings in novel, innovative, and visually captivating ways that will: (a) Inform specific policies/regulations and; (b) Provide small-scale producers with easily accessible caches of community generated knowledge to inform their practices.
Our colleague Barbara Laraia was recently interviewed by PBS newshour on her work linking stress and obesity in children. Barbara is the lead on our OurSpace project, in which Sam and Paulina and others are examining the interaction between food availability, walkability and health outcomes.
A very interesting interview: http://www.pbs.org/newshour/rundown/2014/01/why-stress-and-money-woes-may-lead-to-weight-gain.html
This creative project from GeoWiki seeks to get croudsourced feedback on crop types from participants around the world. They say:
By 2050 we will need to feed more than 2 billion additional people on the Earth. By playing Cropland Capture, you will help us to improve basic information about where cropland is located on the Earth's surface. Using this information, we will be better equipped at tackling problems of future food security and the effects of climate change on future food supply. Get involved and contribute to a good cause! Help us to identify cropland area!
Oh yeah, and there are prizes!
Each week (starting Nov. 15th) the top three players with the highest score at the end of each week will be added to our weekly winners list. After 25 weeks, three people will be drawn randomly from this list to become our overall winners. Prizes will include an Amazon Kindle, a brand new smartphone and a tablet.
