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May 2025Archived

 

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Communications Toolkit: Page

Branding

The UC ANR brand is the set of perceptions, emotions, and experiences that come to mind when people think of our organization. This section of the Communications Toolkit provides guidance on how to communicate about UC ANR and its sub-brands in a way that builds brand recognition and protects brand equity.
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Logos & Templates

In the Downloads section, you'll find: Logo art for the UC ANR logo and program logos Presentation, factsheet, flyer and newsletter templates Poster templates The logo downloads contain the following file types: File types Graphic type Transparent background Best used for PNG Raster yes Microsoft Wo...
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Public Relations

Find resources and guidance for public relations work at UC ANR, including news releases, media training, writing guides, and crisis communications. For hands-on support, visit Contact Us to reach the right team member.
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Communications Toolkit: Page

Social Media

Social media plays a vital role in extending information, connecting with stakeholders and colleagues, reaching new audiences, engaging with media and advocacy.
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Spanish

This catalog provides a comprehensive overview of services designed to support project planning, budgeting, and execution.
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Communications Toolkit: Page

Web Content Toolkit

Good web content isn't just about design. It's about helping people connect with UC ANR's mission and making our research and resources easy for everyone to find and trust. This section of the toolkit provides practical guides for building and maintaining professional, user-friendly websites, pages, and…
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Branding FAQs

Find answers to common branding questions below. For questions not addressed here, contact Strategic Communications or Graphic Design.
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Visual Style Guide

The UC ANR brand shown above gives a strong connection to the University of California brand and provides our family of sub-brands a place to grow. The official font families associated with the ANR Brand are Adobe's Myriad Pro (sans serif) and Minion Pro (serif).
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Brand Training and Ambassador Program

UC ANR Strategic Communications offers branding training resources and a certification program to help you communicate effectively and consistently on behalf of UC ANR.
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Crisis Communications

Its impossible to anticipate every issue or crisis your unit or office will face, but there are steps you can take to be better prepared from a communications standpoint.
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