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California Agritourism

Lavender farm

California Agritourism

Agritourism is a commercial enterprise at a working farm or ranch conducted for the enjoyment and education of visitors that generates supplemental income for the owner or operator.

Circular infographic showing agritourism categories: direct sales, entertainment, lodging, outdoor recreation, and education.

Agritourism activities include...

  • On-farm Direct Sales (U-pick, farm stands, etc.)
  • Accommodations/Lodging (farm stays, guest ranch, camping, etc.)
  • Entertainment/Special Events (harvest festivals, corn mazes, farm dinners, weddings, etc.)
  • Outdoor Recreation  (picnicking, swimming, hunting, photography, horseback riding, biking, etc.)
  • Educational Activities (camps, classes, tours, tastings, demonstrations, petting zoos, etc.)

This website includes:

Industry Snapshot: California Agritourism 2026 Fact Sheet

 

Save the Date announcement for the California Agritourism Summit, September 23-25, 2026, in San Luis Obispo County. Image shows a group of people standing in a vibrant flower field, with mountains in the background. Hosted by the UC Sustainable Agriculture Research & Education Program.
Poster for California Agritourism Summit, September 23–25, 2026, in San Luis Obispo County, with people in a flower field.

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Upcoming Events

Save the Date for California Agritourism Summit
Event Date
September 23, 2026 - September 25, 2026

California Agritourism Summit 2026

OverviewThe California Agritourism Summit brings together leaders, experts, and practitioners to connect, learn, and engage. Through keynote speakers, panel discussions, breakout sessions, and farm…