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California Agritourism

Lavender farm

California Agritourism

Agritourism is a commercial enterprise at a working farm or ranch conducted for the enjoyment and education of visitors that generates supplemental income for the owner or operator.

Circular infographic showing agritourism categories: direct sales, entertainment, lodging, outdoor recreation, and education.

Agritourism activities include...

  • On-farm Direct Sales (U-pick, farm stands, etc.)
  • Accommodations/Lodging (farm stays, guest ranch, camping, etc.)
  • Entertainment/Special Events (harvest festivals, corn mazes, farm dinners, weddings, etc.)
  • Outdoor Recreation  (picnicking, swimming, hunting, photography, horseback riding, biking, etc.)
  • Educational Activities (camps, classes, tours, tastings, demonstrations, petting zoos, etc.)

This website includes:

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Upcoming Events

Event Date
September 8, 2026

Central Valley Agritourism Intensive

Have you considered opening your farm to the public?Offering agritourism on your farm can:Diversify and increase your revenueCreate a direct-to-consumer market outletIncrease your brand…
California Agritourism Summit. Image of people on farm.
Event Date
September 23, 2026 - September 25, 2026

California Agritourism Summit 2026

Overview  The California Agritourism Summit brings together leaders, experts, and practitioners to connect, learn, and engage. Through keynote speakers, panel discussions, breakout sessions, and…