Video is a powerful tool for sharing and promoting UC ANR research and programs. These resources are designed to help you leverage the power of video in your work.
Submitting videos to UC ANR YouTube channels
Before submitting, review your video to ensure technical correctness, proper branding, logical flow, and accuracy of how-to content.
Self-produced videos — Tier 2 review
Tier 2 videos are reviewed for adherence to style standards and then posted on a UC ANR-managed platform. Finished and rendered videos are submitted via a survey with the completed production kit checklist attached.
Videos in this category are primarily informational rather than promotional, and are considered comparable to popular or trade press articles for merit and promotion purposes. Any non-destructive video editing software that can deliver a finished product compliant with production kit guidelines may be used.
Videos for YouTube should ideally be about 3 minutes long. Quality how-to videos up to 15 minutes in length will be considered. Be sure to obtain signed model release forms for anyone who appears in the video.
Submission pipeline
- Develop a keyword-rich description and a search-friendly title for your video.
- Send your title, description, and video file to Ethan Ireland, Senior Videographer, who will add keyword metadata, add a custom thumbnail if needed, and make the video public. He will notify you when it is live.
- If your video is in Spanish, send it to Ricardo Vela, Program Manager for News and Information Outreach in Spanish (NOS).
Programs with established YouTube channels
Programs with established YouTube channels (such as UC IPM and UC Master Gardener) are not required to post on the UC ANR channel but are encouraged to notify Strategic Communications at contentpipeline@ucanr.edu when new videos are posted so they can be promoted. Posting promotional and news videos on the UC ANR channel is also encouraged. The UCANRSpanish channel has approximately 11,000 subscribers and receives high engagement.
How-To Video Training
Looking to build your video production skills? Visit the How-To Video Training section for self-paced resources covering planning, recording, editing, and publishing.
Additional resources
Additional video resources are available on the Learning and Development site.
Have questions or need assistance? Contact us.