Extension & Delivery - Audience
Who is your audience? Get to know them. What do they need & want? Identify, prioritize, and plan.
Audience
Needs Assessment
Setting Goals
Reaching Diverse Audiences
Working with others
Reaching Diverse Audiences
Audience
Know them. Audience analysis involves identifying and adapting to the audience's interests, understanding, attitudes, and beliefs. An audience-centered approach enhances a speaker's effectiveness. Learn more about your Audience (Web page).
Audience analysis
Audience "Analysis” helps you better know: 1. What to say, and 2. How to say it People’s culture, religion, gender, education, life experiences, and motivations, vary. An audience analysis takes these factors in to account so that communication can can be more appropriate, better understood and more acceptable. Find out more by checking out Knowing your Audience (brief online module) and Audience analysis (Fact sheet).
Audience and Communication Analysis
Use this table to think through your communication approaches for greater impact. More information can be found in this fact sheet Audience and Communication Analysis (PDF).
Where does your audience get information from?
Most people prefer to get their information in certain ways and from certain sources. Understanding these preferred channels and information sources can help you better know: What to say, how to say it, and How to better communicate your information. More found on this fact sheet Where do they get information now? (PDF).
Needs assessment
Needs assessment
A needs assessment is an important part of program planning: to enable setting needs-based priorities. It is a systematic process to determine needs, the measurable gaps between current and desired conditions. Read more here Needs assessment (UC ANR Web).
Setting Goals (Themes & Objectives)
Goal setting
Understand the difference between a goal and an objective. Know three steps and three tools that help set goals. Be able to check the consistency of your logic model flow. Goal setting (Online module). Learn more on this fact sheet Goal setting (PDF).
Components of impact: Themes, goals, and objectives
In the context of program development, themes, goals, and objectives form a structured pathway towards achieving impact. More information can be found on this fact sheet Components of impact: Themes, goals, and objectives (PDF).
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Reaching Diverse Audiences
Reaching Diverse Audiences
Find many video recordings to gain awareness in working with a diversity of people in various multicultural, racial, gender, and neurodivergent groups. Find videos on various culturally diverse groups on this page: Reaching Diverse Audiences (ANR archived videos).
Working with Latinos
The Hispanic or Latino community represent 39.4% of Californians. They bring a wonderful array of cultural and economic richness to the state. Learn about engaging Latinos and engaging Latino youth here: Working with Latinos (Web page).
Working with Others
On this page find resources on adult learning principles, building trust, planning & facilitating meetings, and engaging people. Check out Working with Others (Web page) for more information.