Communications Toolkit

Sample Posts

Sample social media posts for UC ANR programs. See also Best Practices by Platform for guidance on writing effective posts.

Optimize Your Social Media Bios

  • Choose appropriate keywords: Select keywords that describe your brand, similar to search engine optimization (SEO) for websites.
  • Standardize your message across platforms: Keep your message consistent across all platforms, taking into account character limits on specific platforms.
  • Incorporate links: Link to your website or other platforms whenever possible.

Sample Posts

UC ANR

  • #UCANR is a network connecting the people of #California and their University.
  • #UCANR has practical, non-biased research that people trust in #communities all over California.
  • #UCANR has programs in every county, connecting Californians to #UC, even if a campus isn't nearby.
  • From more bountiful berries to safer food to cleaner water, #UCANR turns science into solutions.
  • #UCANR delivers healthy food systems, healthy environments, healthy communities, and healthy Californians.
  • #UCANR: Problem-solvers, collaborators, educators, and stewards of the land — living in your community.

UC Cooperative Extension

  • Practical. Connected. Trusted. #UCCE scientists are the face of #UC #research for many in #California.
  • Since the first #UCCE office opened in 1913, UC scientists have been helping #communities across California.
  • #UCCE advisors live and work in the communities they serve, providing a keen understanding of #local issues.

Integrated Pest Management

  • Solve your #pest problems with UC's best science! @UCIPM covers home, garden, landscape, and agricultural pests.
  • @UCIPM has info on invasive #weeds, #insects, and #diseases that threaten California's landscapes, natural areas, and agriculture.
  • Questions about home, garden, or #ag pests? Find science-based solutions at @UCIPM.
  • @UCIPM has pest management guidelines and manuals for using pesticides and non-pesticide alternatives in agriculture.

UC Master Gardener Program

  • Did you know @UCMasterGarden volunteers provide free science-based #gardening advice?
  • The @UCMasterGarden Program empowers Californians to adopt #SustainableGardening practices.

UC Master Food Preserver Program

  • The UC Master Food Preserver Program is a trusted resource for #FoodSafety and #preservation information.
  • UC Master Food Preservers teach research-based practices of safe home food preservation to Californians.
  • Learn safe #canning and #preserving techniques from UC Master Food Preservers.