Create a Shortcut

Apple Device

1 - Tap the bookmark icon

When you're on the page you want to create a shortcut to, just tap on the bookmark icon.

2 - Tap on 'Add to home screen'

When the bookmark options appear, tap on 'Add to home screen'.

3 - Change the shortcut name

Edit the shortcut name to something you'll find easy to remember and tap on the 'Add' button.

4 - See the shortcut appear

You'll then see a shortcut appear on your iPhone's home screen. Just tap on this icon at any time to open your saved page on our mobile friendly website.

http://www.icaew.com/en/adding-an-iphone-shortcut

Android Device

Creating home screen shortcuts with Google Chrome is as easy as tapping on More > Add to Home screen:

A dialogue box that reads, “Add to Home screen” will be displayed. Tap on the Add button to finalize the creation of the shortcut:

Source:http://ccm.net/faq/14236-create-website-shortcuts-in-android