Food Blog

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The Food Blog covers our latest research and extension work to advance and optimize the production and vitality of California's abundant agricultural commodities.

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Food Blog: Article

Welcome to the Farm: UC ANR’s Role in California’s Agritourism Transformation

June 17, 2025
By Ricardo A Vela
 In a state where agriculture is a $59 billion industry, a quiet revolution is changing how Californians experience farming—not just as consumers, but as guests, learners, and partners. Agritourism, once a niche side venture for farmers, is now a significant and growing segment of the rural economy…
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