Foothill Farming

Farm Business Planning: Mission and Vision

Introduction

1- Mission and Vision

2- Farm Economics

3- Capital Purchases

4- Operations Planning

5- Marketing

6- Risk Management

7- Transition and Succession

8- Action Planning

Resources

1: Mission and Vision
Your farm's mission and vision statements help guide your business.  They help you communicate with customers and suppliers; they help guide your decisions about marketing strategies and enterprises.

A mission statement is a set of guiding principles, including your values, that describe why and how you farm.

A vision statement describes what your farm or ranch, and the community in which it exists, will look like in the future.