At UC ANR, we create and curate content for various social media channels, bringing UC research to all Californians while fostering a diverse online space where people can learn, engage, and have a positive impact in their communities.
Social media plays a vital role in extending information, connecting with stakeholders and colleagues, reaching new audiences, and engaging with media and advocacy.
Our social media spaces reflect the UC ANR Principles of Community — respectful, inclusive, and welcoming to all.
Social Media Brand Pillars
- Community driven
- Foster trust
- Innovative
- Inclusive
- Collaborative
Best Practices by Platform
Whether creating images, videos, stories, or other digital assets, following intentional practices helps ensure content remains relevant and accessible. Select your platform below for specific guidance.