Communications Toolkit

Visual Style Guide

Anatomy of the UC ANR logotype

 

UC ANR logo

The UC ANR brand shown above gives a strong connection to the University of California brand and provides our family of sub-brands a place to grow. 

The official font families associated with the ANR Brand are Adobe's Myriad Pro (sans serif) and Minion Pro (serif). The logotype type uses Myriad Pro Bold for "University of California" and Myriad Pro Semibold for "Agriculture and Natural Resources."

Consistency in font and color is an important part of building a brand identity. When the UC ANR logotype isn't nearby, they also serve as signposts that our users are in the right place. You can find more information about these on the Fonts and Colors page.

Horizontal co-branding

The UC ANR family of sub-brands is cobranded with UC ANR. 

Vertical co-branding

Vertical, stacked logos are available for use when the standard horizontal logos are not feasible (e.g., embroidery)