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This page provides tools and strategies for engaging government officials and community stakeholders. It includes guidelines for effective advocacy, communicating the impact of Extension work, and policy engagement.
Learn about resources and guidelines for successful fundraising, including how to get started, tools and rules for fundraising, building fundraising skills, conducting campaigns, online giving, securing major gifts, and exploring local support options.
In order to engage government officials, the media, and grant makers, we need to first understand who we are at UC ANR, our impact throughout the state, and how to tell a good story. Read further about best practices on how to share our results and strengthen support for UC ANR.
Who is your audience? Get to know them. What do they need & want? Identify, prioritize, and plan. Audience Needs Assessment Setting Goals Reaching Diverse Audiences Know them. Audience analysis involves identifying and adapting to the audience's interests, understanding, attitudes, and beliefs.
Developing appropriate solutions and policies takes time and effort. Whether you educate your clientele on farming, food, pests, the environment, wildfire, youth development or nutrition you must consider what is practical and relevant to meet the need.
You have an opportunity to design and deliver your message. Consider best practices below to package and communicate so that you reach and engage others in your work.
UC Competencies (PDF) Map to LinkedIn Learning Courses & Short Videos Communication Beginner Level Courses Interpersonal Communication Communication Foundations Marketing Communications Communicating with Empathy Communication within Teams The Key to Good Communication: Your Audience Beginner Level...
UC Women's Initiative for Professional Development (UC WI) (Video) UC WI is a unique, experiential professional development program committed to enabling the full participation, success, and advancement of woman-identified professionals at the University.
As a University of California Cooperative Extension employee, you have several key responsibilities aimed at extending research-based knowledge and resources to your audience.
