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Agricultural businesses have the option of farming organically. However, to claim your business as organic the completion of an organic registration through the California Department of Food and Agriculture (CDFA) is required per the State Organic Program (SOP). This process does cost a fee.
All packaged commodities must indicate the total net quantity of a good on the principal side of the packages display. Not only this, but the amount displayed must also be accurate. The San Diego County Department of Agriculture, Weights & Measures regulates these packaging requirements.
Direct Marketing takes place when growers sell their product directly to the consumer. This method of sales enables the grower to increase their profit margin compared to conventional wholesale marketing methods.
There are more than 30 Certified Farmers Markets that operate within San Diego County. Certified Farmers Markets are the most common form of direct marketing that local growers use to market their products directly to the consumer.
Conventional and wholesale marketing alternatives include large lot direct sales, wholesalers, shippers, packers, brokers, commission merchants, cooperatives, etc.
Agricultural tourism, often called agritourism, is a method of direct marketing, as it can be another financial option to sell and promote farm products, ones farming enterprise and share the benefits of farming with your community and the public.
This website is intended to assist local growers in the San Diego region in their efforts to remain competitive by providing useful guidelines and resources.
