Archive Nut, Prune and Olive Programs

For many farmers, agritourism is a new model that requires very different marketing strategies. The world is full of good ideas. Good marketing helps turn your good ideas into successful businesses.

California agritourism is often organized and promoted by regional or county associations of farmers and ranchers - sometimes supported by local government or community organizations. This section provides examples and resources for collaborative agritourism development and promotion.

From A to Z: Potential Enterprises for Agricultural and Nature Tourism Farm stands and shops U-Pick Operations Accommodations Education Outdoor recreation Events, festivals and entertainment Farm dinners and meals Agritourism activities include On-farm Direct Sales (U-pick, farm stands, dairy, wine,...

A farm stand piled high with fresh-picked peaches is a timeless picture of summer in California. Farmers have been selling their produce at roadside stands just about as long as there have been roads and customers to drive on them.

A U-Pick operation is a direct marketing channel where customers visit the farm to harvest fruits, vegetables, flowers, or trees on their own. Like any marketing channel, a U-Pick has advantages and disadvantages.

Guest Lodging on Your California Farm or Ranch, a practical guide This 19-page pdf publication, available for free download, provides advice and resources for farmers and ranchers on offering on-farm lodging.

In our highly urbanized society, people are interested in getting back to their roots and learning how their food, fiber and flowers are produced.

This page is under construction - More soon.

The Big Event: Hosting a Festival on Your California Farm, a practical guide This 19-page pdf publication, available for free download, shares experiences and advice from five organizers of California farm festivals of different styles, ages and sizes.

You've probably seen farms and organizations offering farm-to-table dinners at high ticket prices. Perhaps you've heard stories about how quickly these can sell out. Farm dinner organizers and regulators tell us it isn't as easy as it may look.