Branding Checklist
When preparing a flyer, webpage, or any other outreach item be sure to follow these guidelines to make sure you're promoting 4-H in a visually consist way and in a way that respects applicable trademarks and copyrights.
- 4-H logo follows the guidelines set by the USDA: The logo is upright, proportionate, and the correct color; No words or images are obstructing the clover and the “18 U.S.C. 707” symbol has not been removed.
- 4-H name abides by the guidelines set by the USDA: Check to make sure that the hyphen is included in all “4-H”s and “4-H” has not been split over two lines.
UCANR Logo
California 4-H is part of the University of California Agriculture & Natural Resources, so it is important to include their logo (once again, not altered or distorted) in all materials.
Below is the most commonly used version of the 4-H UCANR logo. You can find additional layouts and Spanish versions of this logo at the
Non-Discrimination Statement & Accessibility
The appropriate non-discrimination statement should be included on all one-page flyers and other outreach and marketing materials.
The statement is usually found in the footer of the document and may be in a smaller font than the rest of the text.
English
It is the policy of the University of California (UC) and the UC Division of Agriculture & Natural Resources not to engage in discrimination against or harassment of any person in any of its programs or activities (Complete nondiscrimination policy statement can be found at http://ucanr.edu/sites/anrstaff/files/215244.pdf). Inquiries regarding ANR’s nondiscrimination policies may be directed to UCANR, Affirmative Action Compliance & Title IX Officer, University of California, Agriculture and Natural Resources, 2801 Second Street, Davis, CA 95618, (530) 750-1397.
Spanish
La División de Agricultura y Recursos Naturales (ANR) de Universidad de California prohíbe la discriminación o el hostigamiento de cualquier persona en cualquiera de sus programas o actividades. (Se puede leer la versión completa de la declaración de política antidiscriminatoria en http://ucanr.edu/sites/anrstaff/files/215246.pdf) Las preguntas sobre la política antidiscriminatoria de ANR pueden dirigirse a: UCANR, Affirmative Action Compliance Officer/Title IX Officer, University of California, Davis, Agriculture and Natural Resources, 2801 Second Street, Davis, CA 95618, (530) 750-1397.
Fonts & Color Pallette
The font families associated with the UC ANR Branding Toolkit are Minion Pro (serif) and Cronos Pro (sans serif).
Acceptable substitutes are Times New Roman (serif) in place of Minion Pro and Verdana (sans serif) in place of Cronos Pro. Additional fonts may be used for various projects/activities.
In addition to using the 4-H green, the UC ANR color palette is recommended as a best practice for designed materials and web pages.
Below are a few of the recommended colors, and additional options may be found at the
4-H Green
Web, Monitors: RGB: R=51, G=153, B=102. Hex #00a65d
Print: CMYK: C=100, M=0, Y=90, K=0. PMS 347
Tips for Making Flyers in Word
Tips for Making Flyers in Publisher