A robust advisory and review process will assure the delivery of high quality relevant work that follows the UC OAI mission and vision. A core component of this process is the UC OAI Advisory Committee, which consist of representatives from across California’s organic sector — including growers, processors, certifiers, community and policy organizations, as well as UC Cooperative Extension Specialists and Farm Advisors.
The UC OAI Director regularly meets with and seeks the recommendations of the Advisory Committee to identify relevant issues and establish program goals in alignment with industry and community needs, as well as discuss program progress and achievements to date.
The composition of the Advisory Committee will be revisited regularly to ensure that it includes the individuals best suited to the needs of the UC OAI, especially as UC ANR works to build new partnerships to grow the Institute and expand the full scope of its work.
UC Organic Agriculture Institute Advisory Committee
![]() Anders LundbergGrower Services Manager, Lundberg Family FarmsAnders has had a passion for rice farming since he could hold a shovel. Growing up, he spent countless hours on the farm with his dad, Bryce Lundberg, receiving a hands-on, boots-on-the-ground education on everything related to rice farming, stewardship, and soil health. Anders attended California Polytechnic University San Luis Obispo, earning degrees in Crop Science and Agribusiness. In 2012, he became the first member of his family’s fourth generation to work at Lundberg Family Farms, where he specialized in caring for the company’s managed farmland and producing quality organic rice. Now, as Grower Services Manager, Anders works extensively with both Lundberg’s internal farming operation and their network of organic rice growing partners in the Sacramento Valley. As a father of three, Anders and his wife, Ashley Lundberg, are also teaching the next generation of Lundbergs how to leave the land better than they found it so they can keep growing together for generations to come. |
![]() Mas MasumotoOrganic Farmer, Masumoto Family FarmMas Masumoto is an organic peach, nectarine, apricot, and raisin farmer in the Fresno area. Masumoto family farm has been organic since 1980's and remains a pioneer in forging innovation along side of tradition and social/community issues. Masumoto has authored 14 books including: Epitaph for a Peach, Wisdom of the Last Farmer, and Changing Season. His newest book, Secret Harvests about a "lost aunt" and family secrets, will be published in Feb, 2023. His family has worked the California fields for three generations of stories. His other writings include: Wisdom of the Last Farmer which was honored as “Best Environmental Writing in 2009” by National Resources Defense Council. The Perfect Peach was named by USA Today as one of best summer cookbooks in 2013. He currently serves on the boards of the Public Policy Institute of California and CalMatters. In 2013, President Obama appointed Masumoto the National Council on the Arts, the board for the National Endowment for the Arts. |
![]() Jessy Beckett Parr |
![]() Kali FeiereiselFarmer Support Services Director, Community Alliance for Family Farmers (CAFF)Kali (kay-lee) is a midwest, "flatlander," transplant to the Nisenan land in the foothills of Lake Tahoe. She's spent over a decade there organically farming, skiing, mountain biking, and sharing delicious meals with friends and family. Kali completed her masters in public health nutrition from the University of California, Berkeley in 2016 and has been working with Community Alliance with Family Farmers (CAFF) since then. She currently is CAFF's Farmer Services Director. The CAFF Farmer Services team helps farmers with technical assistance on a variety of topics including food safety, technology, and wildfire issues. Whenever possible she's spreading "flower joy" through her small farm, Seed & Gather . |
![]() Joji MuramotoUC Cooperative Extension Specialist in Organic ProductionJoji is an assistant Cooperative Extension organic production specialist based at UC Santa Cruz. His research and extension focus on fertility and soilborne disease management in organic vegetables and strawberries. With his statewide responsibility for research and extension in organic production, he is networking organic systems researchers across the state to better serve organic communities throughout California. |
![]() Margaret Lloyd |