Strawberries and Caneberries

Happy New Year all!Be sure to save the date for our Annual UCCE Strawberry Production Research meeting to be held at the Santa Cruz County Fairgrounds in Watsonville.  As always, just a super line up of speakers on a range of topics sure to interest anyone involved in the strawberry endeavor in…

The Economist, a leading British news and current affairs magazine, wrote recently that “slop” is the word of the year 2025, “representative, if not of the whole year, at least of much of the feeling of living in it.” It seems that this word “slop” was first officially described in the 15th century and…

The California Plant and Soil Conference will be held on February 3-4 at the Visalia Convention Center 303 E. Acequia, Visalia, CA 93291The conference is organized by the California Chapter of the American Society of Agronomy (CA ASA). Registration is now open through the conference website (https://na…

I have been been granted the opportunity to convince a pretty high level group to continue funding for research work that I am leading on the cold conditioning of strawberry.  The time slot to do so however is ten minutes.  The subject of cold conditioning in strawberry is a complex one, and one…

Our 2024 Cost of Production Study for Conventional Strawberries is now available in Spanish, it was translated by none other than Diego Celes of Transagro.  A true master of the craft, see for yourself!  https://coststudyfiles.ucdavis.edu/2025/08/13/(SPAN)_%20MUESTRA%20DE%20COSTOS%20PARA…