Archive Nut, Prune and Olive Programs

Communications Toolkit: Page

Managing difficult conversations

Difficult conversations are part of the ecosystem of social media. People have a wide range of viewpoints and often lack decorum or professionalism in how they express them. In addition to the guidance noted above, here are tips for dealing with trolls (with thanks to our UC Berkeley colleagues).
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Communications Toolkit: Page

Official social media policies for UC ANR-branded accounts

Social media usage at UC ANR is governed by all official policies. Read the policies listed below before engaging in social media as part of your official duties. All uses of social media must follow the professional ethical standards expected of UC employees.
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Communications Toolkit: Page

Platform-specific policies

UC Agriculture and Natural Resources encourages you to engage with our online community by commenting and sharing information we post, as long as they are shared respectfully. We retain the right to moderate or remove comments.
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Communications Toolkit: Page

Definitions

Accessibility - refers to the design of products, devices, services, or environments so as to be usable by people with disabilities.
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Communications Toolkit: Page

Fonts and colors

Consistency in font and color is an important part of building a brand identity. Using a common set of fonts and colors signals that we are all part of the same family. In addition, a consistent set of fonts and colors helps keep you reader focused and attentive to your message.
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Communications Toolkit: Page

Template for Op-Ed

Op-Ed submission This is an example of an op-ed broken down into pieces. It has an introduction to the topic, or an overall statement; it presents a problem; it gives specific examples of the problem; and it has, MOST IMPORTANTLY, a call to action.
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Communications Toolkit: Page

Branded Assets

These assets are designed to help you properly brand your videos. There are several branded openings to choose from, and a branded closing with a call to action. Please visit the programmatic branded video assets page for assets related to your program or institute.
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Communications Toolkit: Page

Writing Op-eds

What is an op-ed? -Excerpted from Karen Nikos-Rose, UC Davis Strategic Communications Op-eds became a reality late in the 20th century, seen by newspapers as a way to give people a chance to write opinions, rather than just paid columnists and editors of the newspaper.
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Communications Toolkit: Page

Sample Posts

Best Practices by Platform Facebook: https://www.facebook.com/formedia/blog/best-practices-for-facebook-and-instagram Instagram: https://blog.hootsuite.com/instagram-growth/ X: https://business.X.com/en/basics/organic-best-practices.html LinkedIn: https://business.linkedin.
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Communications Toolkit: Page

Content development resources

Strategic Communications relies on several key tools to effectively develop and distribute content. We encourage you to use them to facilitate development and promotion of your content. Contact Strategic Communications to find out more about using these tools.
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