Utilizing UC Master Gardener Program branding guidelines promotes a cohesive statewide brand for the program and minimizes the distribution of inconsistent or inaccurate information. Branding guidelines are designed to help counties maximize volunteer and coordinator resources, and increase professionalism and consistent messaging.
Questions? Contact:
Melissa Womack
Assistant Director, Impact & Communication
mgwomack@ucanr.edu
(530)750-1388
Mission Statement
The UC Master Gardener Program’s mission statement is used to help guide the program, and clearly defines our core goals and programmatic activities. The mission statement for all local county-based programs is the same as the statewide mission statement and should never be altered or modified.
“To extend research based knowledge and information on home horticulture, pest management, and sustainable landscape practices to the residents of California and be guided by our core values and strategic initiatives."
Tagline
A tagline is a memorable phrase that sums up the promise of the brand. The UC Master Gardener Program tagline should be used as often as possible to help the public recognize the program as a “go-to” source for home gardening questions. It goes hand-in-hand with the program mission statement. The tagline for all local county-based programs is the same as the statewide tagline and should never be altered or modified.
"Advice to Grow by ... Ask Us!"
Fonts
The font families associated with the UC ANR Communication Toolkit, under Branding are Minion Pro (serif) and Myriad Pro (sans serif). We realize that not everyone will have these font families available. Acceptable substitutes are Times New Roman (serif) in place of Minion Pro and Ariel or Helvetica (sans serif) in place of Myriad Pro. These font families are automatically built into the templates in this Toolkit.
Logos
The official statewide logo for the UC Master Gardener Program is the key building block of the program’s identity and the primary visual element that communicates who we are and what we do. The logo should never be color enhanced, outlined or altered in any way. Visit the marketing logo page to learn more about logo use and where to download.
Non-Discrimination Language
USDA funding requires us to provide standard non-discrimination language in communications about programs. UC ANR policy related downloads are available online and updated by the Affirmative Action Team.
For single page printed publications advertising programs, the following statement is to be used (Updated April 2023):
"University of California Agriculture & Natural Resources (UCANR) is an equal opportunity provider. (Complete nondiscrimination policy statement can be found at ucanr.edu/sites/anrstaff/files/390107.pdf)
Inquiries regarding ANR’s nondiscrimination policies may be directed to UCANR, Affirmative Action Compliance Officer, University of California, Agriculture and Natural Resources, 2801 Second Street, Davis, CA 95618, (530) 750-1343."
OR "University of California Agriculture & Natural Resources (UC ANR) is an equal opportunity provider."
Primary Color Palette
Secondary Accent Palette
