Interested in exchanging video ideas?

Jeff Mitchell thinks video is an important tool to teach and inspire. His videos have elicited tens of thousands of views with comments from viewers all over the world.

ANR offers online training on how to make videos. To further hone video-production techniques, Jeff Mitchell, UCCE specialist, is wondering if ANR colleagues would be interested in an informal way to exchange ideas.  

“I am talking about an active, quick-fire workgroup of similarly interested folks who could share tips and skills,” Mitchell said. While he doesn't have a specific communications mechanism in mind, Mitchell would like to hear from others who would like to share techniques about video production. If you're interested, please contact Mitchell at jpmitchell@ucdavis.edu. 

In the Frontiers in Communication article “Why Should Scientists be on YouTube? It's all About Bamboo, Oil and Ice Cream,” USDA-ARS scientist Eric Brennan writes, “DIY videos are not a silver bullet that will automatically improve science communication, but they can help scientists to 1) reflect on and improve their communications skills, 2) tell stories about their research with interesting visuals that augment their peer-reviewed papers, 3) efficiently connect with and inspire broad audiences including future scientists, 4) increase scientific literacy, and 5) reduce misinformation.” 

Brennan and Douglas Gayeton, creative leader of The Lexicon of Sustainability, recently joined Mitchell to give a presentation to ANR communicators on the use of video in science communication. Brennan, a research horticulturist in organic systems, noted that while his peer-reviewed journal articles may get a couple dozen citations, videos about his research get as many as 200,000 views. To view a recording of the presentations, visit https://youtu.be/FXxvbHV7Ois.

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