Follow these tips to build credibility, grow your audience, and strengthen engagement on Instagram. For account setup requirements and registration, see Guidelines and Policies for Branded UC ANR Accounts.
Set Up Your Account
Instagram business accounts are managed through Meta Business Manager. To sign up:
- Go to business.facebook.com/create and select Create Account.
- Enter your name and confirm your identity using your Facebook login credentials.
- Follow the prompts to set up your business account.
Assign at least two team members as backup account admins. Then register your new account.
Best Practices
Complete Your Profile
Use your social media profile logo, write a clear bio that explains who you are, and include an updated link.
Stay on Brand
Keep your visuals, tone, and messaging consistent so followers instantly recognize your content.
Post With Purpose
Share content that educates, informs, or inspires your audience. Prioritize quality over quantity.
Use High-Quality Visuals
Bright, clear photos and well-designed graphics perform best on Instagram.
Write Engaging Captions
Start with a strong hook, keep it concise, and include a call to action.
Leverage Hashtags Strategically
Use relevant, targeted hashtags instead of overly broad ones.
Engage With Your Community
Respond to comments and messages promptly to build trust and connection.
Make Content Accessible
Add alt text to images, use captions for videos, and avoid excessive text in graphics. Accessibility best practices ensure your content can reach the widest possible audience.
Monitor Performance
Review Insights regularly to see what resonates with your audience and refine your strategy.
Maintain Account Security
Assign roles through Meta Business Manager and avoid shared logins to protect your assets.