Share news, research, and events. Keep it short—280 characters max. UC ANR does not use Twitter Blue, so longer tweets aren’t an option.
Optimize Your Page Profile
Start with a clear, high-quality logo for your profile photo. Write a concise and engaging bio, include relevant keywords, and add a link to your website or landing page. Consider pinning a tweet to highlight your latest key message.
Assign at least two team members as backup account admins.
Register your new account here.
Share Engaging Content
Post a variety of content types, including text, images, videos, polls, and live audio via X Spaces. Share industry insights, tips, behind-the-scenes content, or news to position your business as a thought leader. Include relevant hashtags to increase discoverability, but keep them moderate to avoid clutter.
Interact with Your Audience
Respond promptly and professionally to mentions, replies, and direct messages. Retweet or comment on relevant posts in your industry to show engagement and encourage user-generated content, tagging your page whenever possible.
Post Consistently
Maintain a regular posting schedule to stay visible in your followers’ feeds.
Make Content Accessible
Add alt text to images, use captions for videos, and avoid excessive text in graphics. Accessibility ensures your content can reach the widest possible audience.