Strategic Communications relies on several key tools to effectively develop and distribute content. We encourage you to use them to facilitate development and promotion of your content.
Contact Strategic Communications to find out more about using these tools.
Writing Guides and Templates
- UC ANR Style Guide
- Writing a meeting or event news release (PDF — remediation required before republishing)
- Writing a new hire press release (PDF — remediation required before republishing)
- Writing an op-ed (confirm URL with site owner)
Creative Briefs
A creative brief is an organizational tool that describes the overall strategy, approach, and deliverables for a communications or marketing campaign. It helps clarify objectives, goals, expectations, and timeline for the Strategic Communications team and its clients.
When conceptualizing a potential communications campaign, use the Creative Brief Template to get started.
- Creative Brief Template (MS Word — remediation required before republishing)
- Creative brief sample
Distribution Strategy
Before investing time and resources in developing content, consider where, when, and how you plan to distribute it — and who you are trying to reach. Use the Content Distribution Checklist to think through your options.
- Content distribution checklist sample (MS Word — remediation required before republishing)
- Channel framework sample (Excel — remediation required before republishing)
Canva
UC ANR has partnered with Canva, a graphic design platform with visual communication and design tools. Information for the FY25/26 enrollment process coming soon.