Marketing and communications are vital to the UC Master Gardener Program’s mission of extending gardening information. To do this, we use various channels, such as social media, newsletters, and websites, to inform our clientele, volunteers, donors, and leadership about program activities. Effective communication is essential for raising awareness about our educational resources and community projects, attracting new volunteers and clientele, and highlighting our impact on sustainable gardening practices.
Resources
The statewide Marketing & Communications Team is here to help you create the best marketing strategy for your program. Here, you will find information on:
For more marketing and communications information, make sure to join our monthly newsletter, Rooted in Marketing. This newsletter is open to staff and volunteers and includes monthly content inspiration guides, branding updates, and lots of tips and tricks. You can see past issues of Rooted here.
Spring is just around the corner, making it the perfect time to refresh your marketing and share the impact of your work! This month’s Rooted in Marketing is packed with content ideas, easy ways to use impact data, and new resources to help you tell your story.Here's everything you can find in this month's…
Starting fresh and thinking ahead - that's what January is all about! As we dust off our garden tools and open our calendars to a new year, this issue of Rooted is packed with ideas to help you shine a brighter light on your amazing programs in 2025.Here's what else you can find in this month's issue of…
2024 is coming to an end, and things are getting a bit quieter online. The holidays are a busy season, and our social media feeds often see less engagement. But this slower period offers an opportunity to reflect on our communication successes and plan for an impactful 2025. Whether you're scheduling posts…
Welcome, November! This month kicks off an important fundraising time, which means it's an important month for marketing and communications. In this issue of Rooted, we go in-depth on Giving Tuesday and how to make it a successful day through your social media, newsletter, and email channels.Here's what else…
Happy October! We've got an exciting issue of Rooted for you this month, packed with helpful tips and resources. In this edition, we’re diving into graphic design best practices, with a focus on creating eye-catching graphics.November content inspirationsPrinciples of graphic designCustomizing your design -…
We are dreaming of fall gardens and cooler weather. Summer will leave us soon, and we can start to enjoy the coziness of fall. This month, we are focusing on video for social media! Video is one of the most requested topics for help and resources. We are covering some basics this month to help get you headed…
We hope your gardens survived the brutal heat and that those in fire zones are staying safe. July has been a whirlwind. This month for Rooted we are focusing on content - what to post, when to post, and how to post it! There are many ways to deal with content strategy, we are keeping things as simple and…
Our gardens are thriving and giving us lots to enjoy this month. Summer is a busy time, and there is always something new to discuss. This month, we are focusing on accessibility and ensuring everyone can enjoy our shared content. Here's what you can find in this month's Rooted in Marketing:August Content…
Summer is almost here, though it may already be feeling like summer for a lot of us! Our gardens are busy and will need help to battle the heat soon. With so much happening, there is never a lack of content for our marketing channels. But we are here to help keep you inspired! In this issue of Rooted in…
Happy May! This is a busy month for communications with UC ANR Giving Day taking place May 16 - 17, from noon to noon. UC ANR Giving Day is a wonderful opportunity to raise money and support for your program and projects. Do you want to build a new demo garden? Want to fund scholarships for new trainees?…
